Marketing as a force for good.

Helping purpose-driven organizations amplify their positive impact through brand and strategic marketing.

Need brand expertise?

Want to revitalise your brand strategy and how to ‘show up’?

Does your in-house marketing team need focus or leadership?

Want to increase loyalty and turn customers to brand advocates?

Not sure how to spend and track your marketing budget?

Struggling to generate profit due to heavy discounting?

Want to make genuine industry change?

How can I help?

  • Full of ideas that need structure and focus?

    As a former Global Brand Marketing Director, I can help you craft brand strategies that align with both your profit and purpose goals. From market research and positioning, to audience personas and defining your unique message - we can cover it all.

    Together, we’ll develop brand guidelines and narratives that resonate with your mission to drive a positive impact.

    Let’s get the foundations set.

  • Brand foundations are solid, but need help nailing the strategy and execution?

    I develop and lead 'comprehensive and conscious' omni-channel marketing plans. With experience in both local and global B2B and B2C markets, this can cover digital, social media, and traditional channels. I'm here to bridge the gap between purpose, strategy and sustainable execution.

    Let's get focussed for impact.

  • Unsure where to start?

    I conduct thorough brand audits to ensure every customer touchpoint aligns with your goals and values. Plus, I can assess your current internal marketing systems and frameworks for sustainable execution.

    If you’re looking to pivot or refresh your brand, I’ll guide you through the process smoothly.

    Let's take a look.

  • Have a specific concern that needs upskilling or a workshop with your team?

    I offer workshops and training sessions to help you and your team master purpose-driven brand management and marketing.

    My goal is to empower you with practical strategies and frameworks to make ongoing meaningful impact.

    Let's build for the long term.

  • Have a strategic project on your to-do list?

    I can oversee brand marketing projects from start to finish, staying true to your profit and purpose goals.

    I can lead designers, UX, writers, and other professionals to deliver high-quality results on time and within budget.

    Let's share the load.

How can we work together?

Retainer

Think of me as your Fractional CMO, working with you on a flexible, ongoing basis. We’ll agree on a set number of hours and deliverables each month, and I can immerse myself in your team and business.

Project Based

Have a specific project in mind? Share the details and I’ll take it from there. It’s a straightforward approach for one-off projects with clear objectives and budget. Let’s take it off your to-do list.

Why me?

I’m a nature lover and strategic marketer who believes that businesses, like nature, should work in harmony.

Purpose-driven strategies turn brands into forces for good. It’s no longer a choice, it’s a responsibility.

Let’s make an impact together.

What others say…

  • "She's vibrant, energizes everyone around her and fosters an inclusive culture where team members feel engaged and valued. Kristin’s strong work ethic shines through as she consistently goes above and beyond to deliver results."

    Nicola Simpson - Chief Operating Officer, Bremworth

  • "Put simply, she's a great partner... Coming from completely different ends of the value chain, an attitude that builds trust and true partnership across disciplines and ultimately leads to exceptional work.”

    Tui Taylor - Global Sourcing Director, Jamie Kay

  • "Kristin is an outcomes focused Brand leader who delivers. I found Kristin to be creative, collaborative and committed to high quality work in all aspects of her role. Kristin was able to work with stakeholders at all levels effortlessly. A brilliant speaker and problem solver who I would love to work with again."

    Greg Smith - CEO, Bremworth

  • "Kristin’s professionalism and passion for driving change in an industry that challenges 'the norm' were infectious... She played a crucial role in aligning cross-functional teams, fostering a unified approach toward achieving shared objectives."

    Alexandre Gilbert - VP International Business Development, Soles4Souls

  • "If you're looking for someone who brings passion, strategy, and execution to the table, Kristin is your go-to. She’ll elevate your brand and business with her genuine commitment to making a positive impact."

    Adam Rowland - Commercial Strategy Consultant

  • "Always leading with her heart, she would strive for the best results for the company… She instills pride, confidence, and positive energy. Kristin has a love for purpose-driven brands, and it shows through her work."

    Joshua Mortimore - Creative Lead, VF

Read more reviews

Feel good knowing 1% of my revenue goes to making a positive impact as well.