About me.

I'm a nature lover.

I'm a strategic marketer.

I'm eager to drive change.

My marketing journey is rooted in the belief that purpose-driven ideas and strategies turn brands into forces for good. Business should leverage growth, fuelled by both profit and purpose— it’s no longer a choice but a responsibility.

Having worked in global brands like icebreaker and L'Oréal, I’ve seen firsthand how strategic marketing can transform and elevate brands while driving systemic change and making a positive impact.

Let’s flip the script. Marketing often gets a bad rap. Let's blend purpose, sustainability and strategy from the outset to ensure meaningful and lasting impact.

As a former Global Brand Marketing Director, consider me your fractional marketing expertise on call. From foundational brand strategy, brand management, storytelling and content strategy, to B2B B2C launch plans, consumer journeys, PR and 360-degree marketing execution across multi-channel, multi-geography and multi-market environments — I’ve done it all.

If you’re ready to make a difference, together we can turn your purpose into a force for good.